Hi, I'm Emma.

My background began in hospitality long before marketing. For years, I worked directly with guests, learning what makes an experience memorable—from the atmosphere of a space to the small details people remember long after they leave.

As I pursued marketing and began creating content for hotels, restaurants, and hospitality brands, I noticed a gap. Many incredible businesses offered unforgettable experiences, but their online presence didn't reflect the quality of what they had built.

That's why I created The Social Edit.

Today, I combine hospitality insight with content strategy to help brands showcase their atmosphere, tell their story, and create a digital presence that feels as elevated as the experience itself.

I believe great marketing doesn't just sell a product—it makes people feel something before they ever walk through the door.